Legowo Project Indonesia
#1 Culinary & Agro-Cultural Heritage

“From Jogja to the World:
Authentic Local Taste, Redefined”

Discover the natural and cultural wealth of Ngayogyakarta Hadiningrat – coffee, culinary heritage, and local snacks, crafted with modern design

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About the Project

“From Jogja to the World:
Authentic Local Taste, Redefined”

The project combines economic valuation, design entrepreneurship, and digital incubation to boost the value of Yogyakarta’s local products. By branding positioning, innovative packaging, and digital marketing, we aim to connect heritage with modern consumer demand.

Our curated products include: Menoreh Robusta Coffee, Lethek Noodle Heritage, Gudeg with Krecek, Spicy & Sweet Salak Chips, Sweet Salak Sticks, Opak Ojo Lali, and Crunchy Krecek.

Through this project, we:

  1. Support farmers and MSMEs.

  2. Preserve cultural and culinary heritage.

  3. Empower youth talents in design and entrepreneurship.

  4. Supporting MSMEs in export products overseas.

From local roots to global reach, we bring the authentic taste of Yogyakarta to the world.

About the Colaborations

Our curated local products represent both tradition and innovation:

Menoreh Coffee – Premium robusta coffee with bold aroma from the Menoreh hills.

Lethek Noodle Heritage – Traditional Bantul noodles, healthy and full of history.

Gudeg Krecek – Jogja’s iconic sweet-savory culinary heritage.

Keripik Salak Pedas  – Crunchy, spicy-sweet chips made from Sleman salak.

Keripik Salak Manis – Naturally sweet crispy salak chips for souvenirs.

Stick Salak Manis – Innovative salak-based snack, crispy and fun.

Opak Ojo Lali – Authentic Jogja crackers, traditional yet timeless.

Crunchy Krecek – Modernized crispy krecek with savory and spicy flavors.

Featured Products

Menoreh Coffee

IDR 30k

Keripik Salak Pedas

IDR 15K

Stick Salak Manis

IDR 15K

Gudeg Krecek

IDR 38K

Lethek Noodle Heritage

IDR 13K

Crunchy Krecek

IDR 15K

Opak Ojo Lali

IDR 15K

Keripik Salak Manis

IDR 15K

Social & Economic Impact

Supporting local farmers and MSMEs.

Increasing the value of Yogyakarta’s authentic products.

Developing young creative talents through MSME incubators.

Preserving cultural heritage while promoting sustainability.

INDEPENDENCE MSMEs FOR LEARNING

Digital Marketing Educational Video

Branding Tips Video

Social Media Marketing Video

Team & Collaborators

"Leading this project has been a meaningful journey of learning and growth. I witnessed how teamwork, innovation, and passion can turn local resources into global opportunities. I am truly grateful."
Legowo Project Indonesia
Adam Satria Buana
Project Director
"Joining this project opened my eyes to the richness of local resources. I am proud to learn, collaborate, and showcase Yogyakarta’s authentic flavors to the global community."
Legowo Project Indonesia
⁠Stefanie Evelyn Goenawan
Incubator Member
"Through this journey, I realized how creativity and collaboration can uplift MSMEs. It was inspiring to contribute ideas that strengthen local products for a sustainable and global future."
Legowo Project Indonesia
⁠Keykoo Gracelyn Santoso
Incubator Member
"Being part of this project gave me insight into design entrepreneurship. I learned how economic valuation and creativity can transform local products into competitive global opportunities."
Legowo Project Indonesia
⁠I Gede Paundra Jiwanatha Dharma Dhyaksa
Incubator Member
"This project taught me the value of innovation rooted in tradition. I am grateful for the teamwork and proud to bring Yogyakarta’s culinary identity into a broader market."
Legowo Project Indonesia
Avalokita Nirmala
Incubator Member
"I am thankful for the opportunity to work with local farmers and MSMEs. This project strengthened my belief that collaboration is the key to empowering communities and global recognition."
Legowo Project Indonesia
⁠Petrus Damianus Ben Evaristo
Incubator Member